Social Media Marketing & Tools

In order to make the most out of your YouTube channel, you have to learn how to use YouTube Analytics to the optimum. When you want to grow your presence and create content that is appreciated by people, you need to know your audience’s behavior. And that’s where YouTube analytics comes to your rescue.

You might sometimes feel that analytics are boring, but it can immensely help you in molding your content strategy and attracting more people to your YouTube channel. From total video views to the number of unique viewers, from finding out audience demographics to seeing your most liked content - you can find every little detail using YouTube analytics.

Here are some of the many metrics that you need to put your focus on.

Video views and watch time:

The most obvious way to measure your success on YouTube is through the number of views and watch time. When a viewer watches your video for a minimum of 30 seconds, it is counted as one view. Watch time is the total amount of time that your audience spends watching a video.

Average view duration:

Your watch time divided by the number of views will give you the average view duration of a video. The same metric is also given in percentage form. A high average view duration indicates that people are engaging with your content and helps in overall ranking of your channel.

Impressions:

When people search for a term and see your video thumbnail while scrolling through the suggestions, it is counted as an impression. The number of clicks and views received through impressions is also shown as the click-through rate. When your click-through rate is high, it means that people are attracted enough by the titles and thumbnails of your videos to go further and watch.

Unique viewers:

When a person views your video 5 times, the views will be counted as 5, but the unique viewer will be counted as one. Compare this data with the total views that you get to have an idea of how many times people are re-watching your content.

Traffic source:

Want to know where your viewers find your video? You can check that here. ‘Traffic source’ metric breaks the sources of video views into 5 categories-

YouTube search

YouTube channel pages

External sources (website embeds and other links)

Suggested videos

Browse features (Homepage and subscription feed)

Geography:

When you are targeting the audience of a particular country (or countries), keep a check on this metric. Here, you will be able to find out from which country you are getting more views. Consider adding subtitles in your videos so that the language barrier can be removed.

Viewer age and gender:

Along with the geographical location, you should also check the age group of your channel’s audience. Adopt a flexible strategy that can cater to the needs of different age groups.

8. Subscription status:

If you wish to know how many views are coming from your subscribers and non-subscribers, you can check that through this metric. In case you witness considerable views coming from people who have not subscribed, try to convince them to subscribe to your channel in the videos itself. Provide more valuable and relatable content to increase your subscribers.

9. Subscription source:

Through this data, you can find out the source from where people are subscribing to your channel. The sources are categorized as follows-

YouTube search results

Your YouTube channel page

YouTube watch page

Closed accounts (decrease in subscriptions by removal of closed and spam accounts)

Other sources (website embeds and links)

10. Device type:

What device is your audience using while watching your videos? Using this metric, you can see the percentage of people that watch your videos on-

Mobile phones

Computers (Laptops and desktops)

Tablets

TV (Smart TVs and set-top boxes)

When you make a video, try to test it using different devices and make sure that small elements are visible properly.

11. Likes and dislikes:

After the number of views, the likes and dislikes received are used for measuring the success of a video. When you have a huge number of likes, it makes your video rank higher in search results.

12. Comments and shares:

The comment section is a place where your audience shares their opinions about your video. Keep a close check on them. Reply to all of them if possible to keep your audience engaged.

Also, see the number of shares, so that you can know whether people like your content enough to recommend in their friend circle.

To sum up,

Use this gold mine of YouTube analytics to develop an in-depth strategy and improve your performance. All these analytics together might make you feel overwhelmed at first, but it can give you the most valuable insights about your audience on YouTube.

Social media marketing is the process of producing content customized according to your target audience in order to increase engagement, and increase sales and website traffic. The content can vary according to different platforms.

Some platforms require great articles and blogs to be written, while others require high-quality video content. Each platform requires a different strategy to grow.

For effective social media marketing, a mixture of the following things is needed:

Producing high-quality content

Running brand campaigns

Tracking the analytics

Interacting with your audience

Building relationships with people

You are going to need social media marketing skills to grow your personal brand and to attract a bigger audience. Doesn’t matter whether you are looking for a job, running a business or working for other businesses as freelancers, this skill is needed to excel.

Here is a list of some amazing online courses that you can take to learn social media marketing techniques for free!

“Social media marketing Mastery 2020 - Learn Ads on 10 platforms” by Udemy

This is one of the best courses available to learn how to run advertisements on different social media platforms. Running Instagram advertisements, FaceBook marketing, YouTube adverts, Twitter marketing, Pinterest selling - everything is included in this online course for free.

This course contains a total of 8 and a half hours of online teaching. There is a message board available too, to help the students with their doubts. For business startups and students, this is a great option to opt for learning social media advertising.

“Social media certification” by HubSpot academy

HubSpot is a very known platform for learning varied topics online. This certification course provided by HubSpot focuses on how to attract customers and clients, and how to build brand loyalty.

This course is great because it focuses on Inbound marketing. Social media is the key to it, and this course ties both the concepts effortlessly. It takes about 5 to 6 hours to complete this online course which is very compatible with the daily schedule.

Measuring return on investment, maximizing reach of posts, and creating content are some of the things covered in this course.

“FaceBook Advertising Blueprint” by FaceBook

Facebook is one of the best platforms for advertising your business as it has over two billion active users. And what platform would be more good to learn about it other than Facebook itself?

Facebook has been dedicated to making it easy for content creators to run advertisements on its platform. Still, many people face difficulties related to the same. As a result, “FaceBook Blueprint” was launched a couple of years ago, to help people in setting up successful ads.

They teach how to create ads that meet your goals, how to set a budget for adverts and much more.

“Social media marketing specialization” by Northwestern university

This course designed by Northwestern university is perfect for people who are freelancing, who are executives or marketing professionals. It focuses on providing in-depth knowledge of social media marketing.

It consists of a total of six social media courses. A certificate is given by the university when you complete all of these courses. You will be able to write the exams and receive the certificate for a fee of $49 per month.

But, you can choose the “Audit the course” option for getting all the instructional material for self-learning.

“Social media marketing course” by HootSuite academy

This online course by HootSuite academy provides beginner-level social media training. This site itself offers social media scheduling software and the training program is also led by its managers and directors.

This course also fits with the fast-paced life schedule as it is of only 6 hours. In this course, you will learn how to develop a social media strategy, grow an online community, and develop engaging content to attract your audience.

“Fundamentals of social media marketing” by Wharton University of Pennsylvania

Can’t even spare a little bit of time on weekdays but need to learn things in detail? Then this course is for you. The Wharton University of Pennsylvania has made a comprehensive certificate program that needs you to spend only 2 to 3 hours per week - for 6 weeks, which you can easily do on weekends.

In this online course, you will learn how digital marketing works and develop insights for social media marketing. You will get information about - digital marketing tools, social media advertising, targeting people, building engagement, influential marketing and much more.

“Social media and Digital Marketing Apprenticeships” by Acadium

Learn from experienced business owners in distant virtual apprenticeships. Obtain professional experience at home, along with gaining knowledge in social media strategy and digital marketing.

This course from Acadium provides you with the insights of a business owner. The certificates that you get from this university will help you in building your resume and portfolio. You can obtain this certificate when you complete the online courses and the apprenticeships.

You will learn Facebook marketing, Instagram marketing, Twitter marketing, Yelp marketing, SEO and basics of Email marketing in this online course.

Social Media Scheduling Tools can enable you to remain involved throughout various social networks, even though the social media marketing team has called it a day. Time and tide waits for none, and the world is not going to stop while you sleep. Since information technology is taking over the globe, more and more physical work is being transferred to technology.

Thus, what makes you think that your social media networks can't be automated?

With your various customers, multiple profiles, busy lives and short time, it is still important that you handle your client's social media accounts with sheer smartness. To fulfill this requirement, you're going to need some smart scheduling tools to take the pressure off your back.

So, here is a list of 9 social media scheduling tools that will make handling of social media accounts as easy as pie.

RecurPost:

The top one on this list ought to be RecurPost. It is the cleanest and most effective social media scheduling tool available in the market. It allows you to schedule and share your posts across all your social media accounts. This way, you will be able to upload the content at the best time possible.

It recommends the best time to post by using an AI-based scheduling system. RecurPost has a unique feature that enables you to download weekly white-label reports. Its reposting feature helps in driving new traffic without the need for creating new content every time.

Post planner:

Post planner is a very affordable and easy to use social media scheduling tool. It is an innovative and result oriented software. This tool aims to provide exceptional and measurable results.

You can search for the types of posts that are currently in trend by using the “Find” option. It helps in creating content without having to stress too much. This also reduces the time that you have to spend in searching and planning content creation.

It is trusted by over 276,000 people to manage their content with ease.

Social Oomph:

This tool offers various features for various social media channels. It's a perfect resource for people working in groups because you can add colleagues to your account, allocate them work, and organize people in various teams. This offers a 30-day free trial period that contains all of the premier features.

It also has the option of creating posts that will delete automatically after a particular period of time. Before using the name “Social Oomph”, it was named “Tweet Later”.

Sendible:

Sendible is the ultimate software to simplify your social media scheduling activities. It promises that it is more than just a social media scheduler, and helps in building social media accounts too.

Business people, freelancers and marketing managers highly depend on this tool to schedule and manage their posts, as this software has a user-friendly interface and is very easy to navigate. This tool also measures your performance with the help of Google analytics integration system.

Meet Edgar:

Meet Edgar sets your social media scheduling activities on auto-pilot. This tool basically was created with the idea of saving time and creating consistency in social media posts. The feature of evergreen posting automatically refills your queue. Thus, your queue is never empty and you do not ever run out of new updates.

Even after your content is posted, it stores them in a categorized format. It also auto-schedules your posts which helps in increasing engagement. Meet Edgar’s support team is always available to help you with all your problems and issues.

AgoraPulse:

Flexible timing and unlimited single-click reports are provided by Agorapulse. The social inbox is one of the best features of this social media scheduling tool. It enables you to go through your social media mentions. It has a special queuing system which makes bulk upload very easy and effective.

The limitation is that it allows you to manage only 3 platforms - Facebook, Instagram, and Twitter. However, these 3 platforms can be managed in a great manner and some users have said that it has worked wonders for them.

The analytics feature will help you to find out the people that are most interested in your content.

Zoho Social:

Zoho Social says that it is the easiest way to manage your brands on social media. One of the most interesting features is that you can build a publishing schedule and view a pipeline of content. It gives you predictions of the right time to post.

The features that this tool provides are bulk and automatic scheduling, keyword tracking, multi-channel management, shortened links, and one window management. Like several other scheduling tools, Zoho social also has an analytics feature with in-built reports.

Crowdfire:

Crowdfire is a social media scheduling software that helps you in finding content and publishing it too. Its unique feature is that it provides customized post suggestions for different social media platforms.

It allows you to check out what your competitors are posting - which will help you in formulating strategy and posts. There is also an application available for both ios and android.

There are many other social media scheduling tools available from which you can use. It’s all about finding the one that fulfills your requirements in the best possible manner. Compare all the options, their features, and pricing plan to know the best tool for you.

Viral marketing is an organic marketing method that relies on users to spread a message or content piece from a brand. Viral marketing is often unpredictable and never guaranteed, but, when done right, it can be a huge boost for business.

Viral marketing can be done only when there are one or more mediums to spread a message. The mediums should be a communication channel with pre-existing social networks, either offline or online.

It’s important to note that virality doesn’t necessarily mean positive.

The purpose of most viral marketing campaigns is to stand out, many campaigns have a few similarities that can be easily replicated and adapted.

It’s easy to say that viral marketing would not exist without social media. Without social media, there would be no vehicle for news or information to spread as rapidly as it does.

One of the best ways to spread a viral marketing message is by building a network of influential supporters to help disperse it. This can include hiring people with huge online followers to spread your message, connecting with journalists to cover your story and paying salespeople to introduce your concept to the people. The more people talk about your product, service or brand to people who trust them, the more successful your campaign will be.

Viral marketing is one of the most powerful ways to make a business stand out. some strategies to increase your chances of going viral:

1. Right time-To make your content go viral, it is essential to post at the right time when more people are likely to come across your content.

2. Right audience-It is important that you keep in mind your target audience before creating anything. Keep your audience’s age, gender, location and preferences in mind before creating any content.

3. Right platform-The right kind of social media platform is going to help you in making your content viral. You should choose a platform according to your audience and content.

4. Right/unique content-Viral content is good content, it’s not important that it’s popular content.

5. Right people/influencers-Choosing the right influencer to promote your campaign is very important.

6. Right words-Creative hashtags are the time bombs of the viral marketing industry. They can make or break your campaign.

7. Right amount of sharing-The more your the better it is for your brand.

8. Right features- Using audio-visual content attracts people like no other. Make use of videos that convey a lot. Infographics, memes, long-form content, posters ..use it all.

9. Wokeness- Create content that is in no way derogatory to any particular community, race, gender, etc. The kind of content that is humane and up to date with the trending memes.

To know the details about Viral Marketing in 2020 – How can you make your brand viral click here

Linkedin is a social networking site that is used specifically for the business community. Linkedin is the social media platform that allows users to connect with other professionals worldwide.

If you wish to promote your channel on one specific platform, it should be LinkedIn.

The numbers show that the platform isn’t just a good choice for B2B marketers – it’s the best.

The cost per lead is lower then conversion rates are higher as compared to other advertising networks. Plus, there are plenty of ways to find leads for free, and a couple of tools that make the process easy.

Linkedin provides a number of options for target advertisement which helps you to target a specific group of people from the population with the help of social media to deliver your content only to them. Targeted advertising in its most basic form allows businesses to target a specific demographic, based on a number of different factors.

LinkedIn has made the target advertisements more interesting, by introducing Matched Audiences. Launched in 2017, Matched Audiences introduce a new set of targeting capabilities for business, which help in targeting a more specific demographic through Website Retargeting, Account Targeting and Contact Targeting.

Those 100+ million decision making users are proven to take action and with LinkedIn, it has become very easy.

The guide how Linkedin help and to use it in b2b marketing is as follows-

1. Business profile-A profile that describes your business in an attractive way that people like to visit.

2. Website traffic-Linkedin does not just help you to generate leads but it also beneficial to drive traffic to your company’s website.

3. Keywords-The use of the right keywords can make you reach your target audience.

4. Community features-community features in LinkedIn help to enhance your experience. These features help you market your business.

5. Content-Good content attracts more audience if the content is not good the brand won’t be successful.

6. Audio-visual-Nowadays, People prefer to watch the video as compared to written content as try to add video in your profile.

7. Consistency-Consistency is most important to keep you, clients, with you and get more clients. It’s not necessary to manually upload content every time. You can make use of social media scheduling tools link recurpost.

8.Showcase page-Showcase pages are basically made for B2Bs to generate leads. The key benefits are that they bring order to your LinkedIn marketing.

9. Sponsored Ads-Sponsored Content ads are the most convenient form for b2b businesses to generate leads.

To know the details about how to use and how LinkedIn helps in the marketing of your B2B click on the link below

https://recurpost.com/blog/how-to-use-linkedin-as-a-b2b-marketing-platform/

In this modern world, Social media is turning out to be one of the most effective tools to market your brand stand out of the crowd. When social media branding is done correctly, your brand can be published and established in a huge way. Social media branding is about consistently using social media platforms to engage with the targeted audience. Social media makes branding easy and helps to get the best customer suitable for your brand. When you get social branding right, the rest of the sales process becomes more efficient. Social media branding allows you to break through the clutter so you’ll be easily recognizable to your target audience and ultimately drive more business, leads, and sales. Here is a step by step guide to launch your brand successfully on social media: 1. Start a plan-To make the launch of your brand successful you need to have a plan. 2. Audience-The most important part of any kind of marketing plan is knowing your audience. Planning your social media marketing 3. Develop anticipation-It is often said that anticipation is better than the destination. 4. Proper use of hashtags-Hashtags could be something that could even turn out to be more popular than your brand name. 5. Create exemplary content-Create attractive content that makes people read about your brand. 6. Collaboration is the key-Collaboration is the key to creating viral content. 7. Prepare and schedule-As the date for the launch is set, prepare for the day and schedule the list of posts for the launch with the help of social media scheduling tools like the recurpost. 8. Engage with your audience post-launch-Interaction with your audience is very important to keep your brand in the market and make it successful. 9.Analytics-Measuring your efforts monthly, quarterly and annually to determine what’s best to achieve your goals.

For more details about the step click the link below https://recurpost.com/blog/how-to-launch-your-brand-on-social-media/