Social Media Marketing & Tools

Google my business allows its users to add posts to their profile. These posts can be successfully used to promote your products and services smartly, and also to give information about any offers, events, or discounts currently going on. These posts basically act as display ads that appear on your profile without paying anything. Google my business posts can significantly improve your local rankings and increase the click-through rate.

You can create six types of posts ...

Building a presence on Facebook is one of the most important parts of any brand’s social media marketing strategy. You need to make sure that your post reaches the maximum number of people, because your engagement levels depend on the number of people who actually come across your content. The recent algorithm has made it quite difficult to be seen on your Facebook target audience’s feed. That’s why you need to know when your followers ...

If you are in the need to manage multiple Twitter accounts, there can be mainly two reasons:

When you are a social media manager/agency

When you are a brand having multiple accounts for multiple product ranges.

Being a social media manager, you obviously have to take care of numerous social accounts together. On the other side, being a brand on social media, you might have to create multiple Twitter accounts for different p...

A significant first step in any local SEO plan is to claim and verify the Google My Company (GMB) listing for your local business. When you make a Google my business listing, your business will show up on Google maps, Google app search, and there is a chance of appearing in the Google local pack too. All qualifying local businesses can make this listing for free and upload important information about their company.

Over the past several months, Goo...

With the rapid increase in use of social media, all the brands have started using the top social platforms to build awareness about their products and services. But, the financial services sector is facing its own set of difficulties when it comes to promoting their products on Instagram or Facebook.

Selling an insurance policy is indeed a tricky task as compared to selling clothes or beauty products. That’s the reason why many financial services ...

One of the most powerful professional network on the internet today, LinkedIn is used by brands as a part of their social media marketing strategies. It can drive thousands of people to the company’s website and increase brand awareness.

With more than 690 million users, LinkedIn is probably the best social platform for marketing your business. It is kind of an asset for corporate marketing teams to get genuine leads for sales. It is a perfec...

Blogging is simply an art, and with the right tools, the art can shine. It doesn’t matter if you are having a well-established blog or just starting a new one - the smart use of blogging tools will help you in getting things done quite easily. To complement your writing, we have created a list of blogging tools. These tools will help you in everything from generating content ideas to marketing it effectively to the right audience.

Gone are the days when Instagram used to show posts in chronological order. As the algorithm has been changed to the most relevant content appearing on your feed (also considering the freshness of posts), it is now more important that you select the right and the best time to post on Instagram. This will make sure that your audience engages with your content.

Instagram is one of the top three social media platforms, and the users are only going to ...

According to the latest statistics, Facebook currently has over 2.6 Billion monthly active users. So you can understand the potential of Ads on Facebook. Now that Instagram is also integrated with it, you can successfully run ads on both the platforms together using the Facebook business manager.

On Facebook, you can aim at your targeted audien...

Whether you are looking to find out potential customers or provide service to the existing ones, whether you want to keep a track of your competitors or search for your brand mentions - you can do everything using the Twitter Advanced Search tool.

As a social media platform, Twitter is full of opportunities to generate leads. You can interact with your followers and t...