Social Media Marketing & Tools

Google my business allows its users to add posts to their profile. These posts can be successfully used to promote your products and services smartly, and also to give information about any offers, events, or discounts currently going on. These posts basically act as display ads that appear on your profile without paying anything. Google my business posts can significantly improve your local rankings and increase the click-through rate.

You can create six types of posts in Google my business:

What’s new posts

Event posts

Offers

Products

Covid-19

Google my business post image size

Ideal image size

The recommended size for Google my business post images is 480 X 270. An aspect ratio of 4:3 should be maintained. This is the standard image size that will appear correctly on the post thumbnail and the post itself. The images that you use in the post may or may not include text. If you are using text in your images, how would you ensure that the text on the image is eligible and sharp enough to appear correctly on GMB?

It is important to size your images correctly, so they appear as you expected on the post and post thumbnail. If you upload a very wide image, Google my business will probably crop some of the details of the image to fit it into the post frame. While this might be acceptable for generic post images, it might be problematic if the image contains useful text or information that you want to be seen on the thumbnail and the post itself.

If your image doesn’t have text in it, you might ignore the whole image size altogether but do pay attention to the aspect ratio.

Avoid tall images

Unless you don’t mind having some of the details cut off, you should avoid tall images that are beyond the recommended aspect ratio for Google my business post images. If you use a tall portrait image, a lot of details will be hived off from above as well as the bottom of the image. So, make sure all the important details are included in the center of the image.

Avoid wide images

Image sizes that are larger than the recommended sizes can be a trial and error affair, as you might lose certain information in the compression process. Further, it is not appropriate to use very wide pictures, as they will appear very condensed and compacted. If the image used is very wide, details will be cut off from both right and left sides and only the center portion will appear in the thumbnail.

Google my business post image quality

Here are some guidelines for choosing or creating the perfect images for Google my business posts:

Select bright images with properly lit characters/subjects

Use bright colors that pop to attract the attention of people

Select photos that are relevant to your post

For product images, use professionally made clear background images

For text-based images, use light text on a dark background or vice versa

Choose a font size that can be read from the thumbnail

Add a caption to your image

Optimize your listing with posts

Google my business posts have a life span of 7 days. After that, they get expired and are stored on your profile for you to refer. Thus, it is necessary to post at least once a week so that your profile never stays inactive. Posting consistently can significantly improve the impressions that you get on your Google my business profile.

The fact that your Google My Business posts expire after 7 days means that you have to constantly go back into GMB and post something week after week, again and again. The solution is to schedule out your Google My Business posts weeks or even months ahead of time.

RecurPost is a social media scheduling tool that allows you to schedule and set your Google My Business posts to automatically repeat. You simply need to connect your GMB listing to RecurPost and start scheduling. Along with post scheduling, you can also manage your reviews from the social inbox. All your reviews will appear in one place, and you will be able to reply to them straight from RecurPost. In short, you can manage multiple Google my business listings completely. There is a 14-day trial period using which you can try the tool for free. Click here to know more.

Building a presence on Facebook is one of the most important parts of any brand’s social media marketing strategy. You need to make sure that your post reaches the maximum number of people, because your engagement levels depend on the number of people who actually come across your content. The recent algorithm has made it quite difficult to be seen on your Facebook target audience’s feed. That’s why you need to know when your followers are online and find out the best time to post on Facebook.

The average lifespan of a Facebook update is just two hours. So, it is very crucial to make at least 75% of your audience see and interact with your content in the initial hours of posting.

Below are the findings of the best times to post on Facebook for different industries:

                -Best time to post on Facebook for tech industry

Best days: Wednesday and Thursday

Best time: 8 AM to 3 PM

Worst days: Saturday and Sunday

                -Best time to post on Facebook for consumer goods industry

Best days: Wednesday, Thursday, and Friday

Best time: 9 AM to 5 PM

Worst days: Sunday

               -Best time to post on Facebook for education sector

Best days: Monday to Friday

Best time: 8 AM to 5 PM

Worst days: Saturday and Sunday

           -Best time to post on Facebook for healthcare industry

Best days: Wednesday, Thursday, and Friday

Best time: 9 AM to 2 PM

Worst days: Saturday and Sunday

          -Best time to post on Facebook for media sector

Best days: Monday to Friday

Best time: 7 AM to 5 PM

Worst days: Sunday

       -Best time to post on Facebook for non-profit sector

Best days: Tuesday to Friday

Best time: 8 AM to 4 PM

Worst days: Saturday and Sunday

      -Best time to post on Facebook for finance sector

Best days: Monday to Friday

Best time: 6 AM to 3 PM

Worst days: Sunday

     -Best time to post on Facebook for creative/sports sector

Best days: Wednesday, Thursday, and Friday

Best time: 9 AM to 3 PM

Worst days: Sunday

Analyze Facebook Audience Insights

Facebook Analytics offers a great pool of information about your audience’s behavior. Businesses normally use these insights to run targeted Facebook ads, but you can also use it to find out the best time to post your content. You can also find out their age, gender, location, and buyer persona.

Go to your page’s insights dashboard, and click on the ‘Posts’ option from the left-hand side menu. You will find the average times when your followers are online. For each post, you can compare the engagement received and see the date and time when it was posted. This can help you in determining the optimal time to upload future posts.

Use social media scheduling tool to manage your FB account

Using a Facebook post scheduler will help you in managing your account smoothly. RecurPost is a social media scheduling tool using which you can post the right content at the right time. Its AI-based time share optimization recommends you the best times according to the engagement that is received on your posts. It provides you with a user-friendly app that helps you in managing your social media on the go.

Discover your own best time to post on Facebook

Using the above industry research and analyzing your Facebook insights, you can start experimenting with your posting timings. Prepare a spreadsheet and note the timings on which you post, the days of posting, likes and comments received, impressions, shares, etc. Do this for some months and you will have your own tried and tested data for your Facebook target audience. Also remember that, to attract people and make them interact with your content, you need to provide consistent valuable information.

If you are in the need to manage multiple Twitter accounts, there can be mainly two reasons:

When you are a social media manager/agency

When you are a brand having multiple accounts for multiple product ranges.

Being a social media manager, you obviously have to take care of numerous social accounts together. On the other side, being a brand on social media, you might have to create multiple Twitter accounts for different products or departments and craft out the perfect Twitter marketing strategy.

Doesn’t matter what your reason is, there are two ways in which you can manage multiple Twitter accounts at the same time.

From Twitter’s platform itself

Using a social media scheduler / Twitter post scheduler

The major difference between both these options is that using Twitter, you can manage up to 5 accounts only. But using a social media scheduling tool, you can manage as many accounts you want to.

Managing multiple accounts on Twitter

Log in to any one of your twitter accounts. On the left-hand side, there will be a panel. At the end of it, you will be able to see your profile icon and username. Click on it and a small drop-down menu will appear. Select “Add an existing account”. A pop-up window will appear asking you to provide the Twitter username/email address/phone number and password. Enter the details and your account will be added. Repeat the same process for adding multiple Twitter accounts. You will able to switch between all of them from the same left-hand side panel. At the end of it, after clicking on the profile icon, you will see the list of all the added accounts.

Using a social media scheduling tool to manage multiple Twitter accounts

When you have to manage more than 5 Twitter accounts, using a social media scheduling tool is the only way left. Besides managing multiple Twitter accounts at the same place, you will be able to do a lot of other things too.

You can use RecurPost, our social media management tool, to make your work super easy. You can begin with a free plan and upgrade whenever you wish to. Here are the steps to get started with the tool:

Step 1: Getting registered

Go to www.recurpost.com and click on the “Sign up free’ button on the top right corner. Enter your name, email address, and set a password. Click on “Create an account” and you will be taken to your account’s dashboard.

Step 2: Connect Twitter accounts

From the left-hand side panel, select “Connect Twitter”. From the pop-up window, click on the Profile button below Twitter’s column. On the next screen, enter your Twitter username and password, and your account will be connected.

When you are using the free plan, you can only add one account of each kind. You can select from a wide range of plans available according to your requirements.

Step 3: Schedule tweets

Once your account is connected, you can start creating content libraries and schedule posts to go out on your Twitter account. RecurPost offers bulk scheduling, which will help you in saving a lot of time while sharing the right content at the right time.

Step 4: Monitor reports

From the Reports section of RecurPost, you will be able to gather a lot of data about the activity levels on your Twitter account.

Audience engagement graph will show you the likes and comments received from your target audience.

Insights graph will display the number of impressions, reach, profile views, and followers received.

Audience country chart will show the countries from which you are getting traffic from twitter.

Audience demographics will display the gender and age group of your followers.

Post performance will display the most popular posts according to likes received.

To sum up,

Using RecurPost, along with managing and scheduling posts on multiple Twitter accounts; you can post tweet variations, download white-label reports, create social media calendar, create bags of hashtags, and improve your social media branding.

A significant first step in any local SEO plan is to claim and verify the Google My Company (GMB) listing for your local business. When you make a Google my business listing, your business will show up on Google maps, Google app search, and there is a chance of appearing in the Google local pack too. All qualifying local businesses can make this listing for free and upload important information about their company.

Over the past several months, Google has added some features to the Google my business tool that, when utilized properly, will enhance your overall local presence and improve your ranking in the search results.

Many local businesses just make their google business listing and then forget about it. To utilize its complete potential, you need to give it constant attention. Here’s how you can optimize your Google my business profile and gain more visibility:

Complete all the details

In the process of optimizing your Google my business profile, the first step will be to fill in all the accurate, comprehensive, and updated information. The most crucial pieces of information include your business name, address, and phone number - also known as NAP. Apart from these, whenever someone visits your profile, they should be able to see the following details:

Website link

Operating hours (Opening and closing time)

Business logo and cover picture

Business description (750 characters)

When you make your listing complete, you’ll have a bigger chance to be recognized by Google and rank higher.

Select a relevant business category

The selection of your business category is essential and will help Google in deciding which searchers does your local listing belongs to. You can select up to 10 categories for one local listing. Google has a set of pre-decided categories from which you need to choose. You cannot create your own category on Google my business. If you cannot find the exact match, it is safe to settle with a little broader one.

Upload high-resolution photos

Undoubtedly, image optimization is the easiest way to get more performance out of your Google my business profile. Images that have photos receive 60% more attention than others. You can add pictures of your office, products, employees, team members, exterior, etc. Creating a virtual tour video or a 360-degree image is a huge plus. The website click percentage also increases by 35% when people have a glance of your business from your profile.

Utilize the posts feature to raise conversions

Google my business has an option of uploading posts with a caption of 1500 characters. A post stays on your profile for 7 days. It is an amazing feature to keep your audience updated about events, news, discounts, offers, and other important information related to your business.

If you find it difficult to upload posts every week, it is advisable to prepare a lot of them together and then schedule them using a Google my business post scheduler. RecurPost is a social media scheduling tool using which you can schedule your posts in advance. You can also create recurring schedules to use your posts more than once. Click here to check it out for free!

Manage reviews

Reviews can change the way people think about your business. On average, a user goes through at least 10 reviews before contacting a business. Thus, it is very essential to have positive reviews on your Google my business profile. Make it a habit to respond to each and every review you receive. Appreciate the ones who leave a positive review and address the issues of the ones who leave a critical review.

To sum up,

Optimizing your Google my business listing is not at all a difficult thing to do. You just need to focus on updating all the essential details and post from time to time. After optimizing, you can also run google ads to maximize your visibility. Start optimizing and see your business boom!

With the rapid increase in use of social media, all the brands have started using the top social platforms to build awareness about their products and services. But, the financial services sector is facing its own set of difficulties when it comes to promoting their products on Instagram or Facebook.

Selling an insurance policy is indeed a tricky task as compared to selling clothes or beauty products. That’s the reason why many financial services providers stay away from putting efforts into social media marketing campaigns.

The nature of social media makes people consume a lot of information within a small time frame. And in contrast to that, the processes involved in investing in financial services is quite complex. So, you will have to build a strategy and create content that will attract people to check out your service - and the below tips are going to help you a lot!

Gather insights related to your industry

Discover what’s happening in your field. Use social media listening to know about what your competitors are doing and how people are reacting to their posts. Find out about new product launches done by other companies.

By learning about what is being done by your competitors, you can find out the loopholes and provide the customers with something better. You will even find out topics on which you can make videos or write blogs. Even if you are not ready with your strategy, you can craft out a great one by observing what is already done by others.

Build brand awareness

According to the fortune 500 financial services, photos and videos are the best way to build engagement and increase brand awareness. Gaining followers and generating leads can be done later, you need to focus first on letting people know how your financial services can help them.

The use of social media goes well beyond looking for sales. Provide informational and educational content to your audience. Let them know the importance of investing and how they can do that while managing their daily expenses.

Optimize your posting strategy

By this, we mean that you need to upload the right content at the right time. You have to identify the peak times when your target audience remains active on social media channels. Prepare the entire week’s or month’s content together and schedule all of it using a social media management tool.

RecurPost is a great social media scheduling tool using which you can schedule content on Instagram, Facebook, LinkedIn, Twitter, and Google my business. It will also let you know the best times to post on different platforms.

Strengthen the relationships with your audience

Trust is the major factor required in the industry of financial services. And that’s why building relationships is one of the most important things to do while being on social media. The process of interacting with new prospects on social media is known as social selling. It is all about building relationships that convert into sales in the long term.

For example, when a connection on LinkedIn gets a new job, or buys a new home, send them a congratulations message and try to have a conversation without making a sales pitch.

Take advantage of Influencer marketing

Influencer marketing is a great way to reach new audiences in a short period of time. Find the influencers who relate to your industry and promote your products through them. Micro influencers will give much better results than macro influencers. They will show your brand in a way that relates to their followers.

To sum up,

Harnessing the perks of social media is difficult for financial services, but nothing is impossible to do when you know the right way to do it. Use all the tips smartly, and you will be able to grow above the others in no time!

One of the most powerful professional network on the internet today, LinkedIn is used by brands as a part of their social media marketing strategies. It can drive thousands of people to the company’s website and increase brand awareness.

With more than 690 million users, LinkedIn is probably the best social platform for marketing your business. It is kind of an asset for corporate marketing teams to get genuine leads for sales. It is a perfect blend of social interaction along with a professional setting. If you have not been using it to its optimum, you are certainly missing out on opportunities to boost your company’s sales.

Besides Instagram and Facebook, it is necessary to incorporate LinkedIn in your social media marketing campaigns.

Use the following hacks to substantially grow your business using LinkedIn’s platform.

Create a full-fledged LinkedIn profile

As a brand on social media, the first thing required is a fantastic profile. Sign up for a company page and upload your logo as the profile picture. Do not keep any kind of non-professional image. Set the cover picture as something that describes the products or services of your brand. In the about us section, let people know the vision, mission, achievements, and how you help your clients or customers. Enter the link to your website, add your industry, and your company type.

Share content that adds value

For making a presence anywhere on the internet, content is required. Not just any content, but the one that gains attention of people and provides them something valuable. When you post on LinkedIn, be industry specific. Find out the topics related to your niche and share information related to it. You can share the latest industry news, links to blog posts, tips and tricks, etc. this kind of content will draw the highest engagement levels to your post and profile.

Be a part of LinkedIn groups

Search for groups that belong to your industry. Those are the places where you can go to make connections and conversations with like-minded people. In groups, you will be able to discuss about your own ideas, thoughts, ask questions to experts, and also give answers to others’ queries. Also, after being an active member for a while, you will find out potential clients and make connections with them. You just need to find the correct groups and send a request to join them.

Utilize the potential of LinkedIn ads

By using LinkedIn ads, you can push your posts onto an individual’s feed. The pay per click feature will enable you to target people on the basis of location, age, gender, company name, job title, industry, skills, schools, or even groups. LinkedIn also provides the feature of sponsored In-mails, which lets you send messages to people without the need of connecting to them. This is very useful when you want to send ads to a highly targeted audience.

Plan your post scheduling properly

Posting regularly and staying active on LinkedIn definitely requires a lot of time and energy. In order to ease your process, you can use a social media management tool. RecurPost is a social media scheduling tool which provides a LinkedIn scheduler as one of its many features. You can create a lot of content at the same time and then schedule it using the editorial calendar. This way, you can post the right content at the right time. It is also possible to target an international audience by scheduling content according to their country’s time zones.

Do not just post about your products

As similar to other social media platforms, LinkedIn should also be operated with the 80/20 rule. 80% of the content that you post should be informative, and the rest 20% should go for product promotion. Catch up on the latest trends and talk about them. Ask people’s opinions on matters related to your industry and express yours too. Be interactive with your audience - that is the only way you can build a reputation on the platform.

In conclusion,

By using LinkedIn the right way, you can generate leads, meet prospective clients, and level up your overall marketing. You might also be interested in knowing about Twitter marketing, Influencer marketing, and Instagram marketing. Click here to read some tried and tested tips and tricks to grow on your social media platforms!

Blogging is simply an art, and with the right tools, the art can shine. It doesn’t matter if you are having a well-established blog or just starting a new one - the smart use of blogging tools will help you in getting things done quite easily. To complement your writing, we have created a list of blogging tools. These tools will help you in everything from generating content ideas to marketing it effectively to the right audience.

BuzzSumo

BuzzSumo is one of the most strong tools that will help you discover blogging topics that are trending at a particular point of time. You need to learn what people want to read if you want to create material that captures their interest. Using this, you can find out content insights, conduct competitor analysis, and get keyword alerts.

Quora

Quora is a platform where people ask questions related to each and every industry and obtain answers from the experts. Using it, you can find out the queries and questions related to your niche. It will give you an idea of the topics that require a detailed explanation through a blog post. Just search for your keyword and look for the most asked questions.

Portent’s Blogging Idea generator tool

Sometimes, it becomes quite difficult to craft that perfect title for your blog that attracts the readers at first glance. At those times, a tool to generate titles seems just right. You just need to enter a keyword and Portent’s tool will churn out a lot of ideas that you can use for your blog. There is no limit on the number of titles that you can generate.

Google docs

Many people tend to directly write the draft in the blog software on which they publish posts; for example, WordPress. But, when you have collaborators working on the same project, using Google Docs is a great option. You can create, edit, share, and export the document in multiple formats. You can also access the editing history and recover previous versions whenever you wish.

Grammarly

Grammar is like a life support for the correction of orthography and minor grammar errors. There is a Chrome plugin available which you can install and use on almost every website. From basic error to advanced - every minor thing gets detected. Use this while writing on Google docs, and you will see the best results. It is completely free to use, but also has a paid plan if you want to access more robust features.

Pixabay

What is a blog without images? Dull and boring. Whenever you write a blog, you definitely require high-quality images that compliment your words. Pixabay provides you with that - for free! You can find thousands of images for different topics and can use them for personal or commercial purposes without any licensing issues. All the images are royalty-free and can give an artistic touch to your blogs and articles.

RecurPost

After your month-long content is created, sharing it on social media is inevitable. RecurPost is a social media scheduling tool that allows you to schedule content ahead of time on different social media platforms. You can manage multiple accounts together, use RSS feeds, recycle your best performing content, and a lot more. Apart from the desktop version, it also has mobile apps available for android as well as iOS to manage content on the go.

Google analytics

Google Analytics is a free web analytics platform developed by Google to help you measure the traffic of your website. Data is represented in various forms such as charts, graphs, lists, pie charts, spreadsheets, etc. All data is collected in real-time and is perfect for preparing weekly, monthly, regular, or even hourly reports.

Yoast SEO

Yoast SEO is a plugin that is available for WordPress. It's an excellent tool to free your SEO and blog writing from mistakes. It checks the structure of paragraphs, readability score, transition words, use of active voice, and a lot more. You can set your keyword, title, meta description, slug, and image alt attributes to make your SEO perfect.

Mail Chimp

Create, send, and analyze email campaigns by using this email marketing tool by Mail Chimp. It has a free plan that allows you to send 12000 emails to up to 2000 subscribers. Keep a track of opening and click-through rate - and use the data to modify and improve your campaigns.

These blogging tools will not only save time and effort, but also enable you to do multiple things single-handedly. Find out the perfect mix for you, send out right content at the right time, and notice the amazing changes in your writing process!

Gone are the days when Instagram used to show posts in chronological order. As the algorithm has been changed to the most relevant content appearing on your feed (also considering the freshness of posts), it is now more important that you select the right and the best time to post on Instagram. This will make sure that your audience engages with your content.

Instagram is one of the top three social media platforms, and the users are only going to increase in the coming years. And when you want to get more engagement on such a platform, you need to know about the behavior of your audience.

The better you learn about your audience, the better you will able to create relatable content that drives engagement.

We have observed the engagement levels that different industries receive during different days of the week and noted the timings when their posts got the highest likes, comments and shares.

Let’s have a brief look!

Best time to post on Instagram for technology industry

Best days: Monday, Tuesday, Wednesday, Friday

Best time: 7 AM to 10 AM

Worst days: Saturday and Sunday, especially afternoons

Best time to post on Instagram for education sector

Best days: Friday, Saturday

Best time: 9 AM to 8 PM

Worst days: Sunday and Monday, especially mornings

Best time to post on Instagram for media industry

Best days: Wednesday, Thursday, Friday

Best time: 8 AM to 4 PM

Worst days: Saturday and Sunday, especially in mornings and nights

Best time to post on Instagram for healthcare industry

Best days: Tuesday, Thursday

Best time: 7 AM to 7 PM

Worst days: Friday, Saturday and Sunday

Best time to post on Instagram for finance sector

Best days: Wednesday, Friday

Best time: 10 AM to 4 PM

Worst days: Saturday, Sunday, Monday

Best time to post on Instagram for non-profit sector

Best days: Monday, Tuesday, Wednesday

Best time: 9 AM to 8 PM

Worst days: Saturday, Sunday, especially in midnights and evenings

Best time to post on Instagram for consumer goods

Best days: Monday to Friday

Best time: 9 AM to 5 PM

Worst days: Sundays

Best time to post on Instagram for non-retail e-commerce

Best days: Monday to Friday

Best time: 4 PM to 9 PM

Worst days: Saturdays

Till now, you might be reasoning that the best times to post on Instagram is during weekends. But, from the above data, it is quite clear that weekdays are best when it comes to posting as a brand. The reason behind it is that people are normally scrolling through entertaining content on weekends or upload their own posts.

Best practices to play with the posting timings

Know your audience

Dig into your Instagram analytics, and you will find all the gold there. The location of your audience, age group, gender, and other interests. Also, have a look at the timezone of your target group. Use all the data along with the above info to get the best results.

Experiment and measure

Carry out split testing methods and experiment with the posting timings. Maintain a spreadsheet that contains all the information including the post, date and time of uploading, and the like and comments received.

Tailor your content

What does your audience like to see on their feed? What are the kind of posts with which they interact the most? Is your content providing them any value? Keeping all the things in mind, customize your content in a way that pleases your audience.

Schedule your Instagram posts

As a brand, it is better that you craft your whole month’s content in advance and then schedule them to go on your feed at appropriate timings. Using a social media scheduling tool like RecurPost, you will be able to make sure that you post the right content at the right time.

To sum up,

Knowing the best time to post serves as a base for gaining success on Instagram’s platform. By properly maintaining a balance of the above industry-wise data, your audience insights, and using a social media management tool; you will be able to gain immense levels of interactions and increased followers on your Instagram account.

According to the latest statistics, Facebook currently has over 2.6 Billion monthly active users. So you can understand the potential of Ads on Facebook. Now that Instagram is also integrated with it, you can successfully run ads on both the platforms together using the Facebook business manager.

On Facebook, you can aim at your targeted audience. Running ads on Facebook will push relevant traffic to your website. As a result, it will help to increase your sales and maximize brand awareness.

We have the complete beginners’ guide, which explains everything about Facebook Business Manager tool and how it will help your business to grow.

But, first things first, you have to understand that what exactly the Facebook Business Manager is and how effectively you can use it.

Understand Facebook Business Manager

Facebook Business Manager is a tool that can help businesses maintain their Facebook pages and ad accounts.

It’s a dashboard and portal that gives you quick access to the various Facebook pages and ad accounts.

Advantages of Using Facebook Business Manager

It is a super handy tool with you can easily manage all your Pages and advertising accounts in one place.

The best thing is, it keeps your company's operations separate from your personal profile.

It enables you to permit access to your pages and ads to suppliers, collaborators, and agencies, without handing over property ownership.

Your Facebook's personal details can't be seen by colleagues, except your name, email, pages, and accounts.

Now let’s head for the process of setting it up.

How You Can Set Up Facebook Business Manager

In order to create your Facebook Business Manager Account, go to https://business.facebook.com/, and click on create account. (If you don’t have your business page ready then first you need to create one.)

Type your business name, your name, and your business email address that you will use to control your Business Manager account, then CLICK NEXT.

The next step will lead you to enter your business details which will include your address, phone number, country, website, etc. Then CLICK SUBMIT.

How You Can Add Pages to Your Business Manager

In the Business Manager Dashboard, CLICK ADD PAGE.

You can now type the name of your Facebook business page in the search text box. The name of your business page will autocomplete below the box, so you can simply click on it and add your page.

If you want to add more than one page which is linked to your company, then follow the same steps.

Add Facebook ad Account(s)

From your Business Manager Dashboard, Click on ADD AD ACCOUNT.

Enter your account details.

The next pop-up will ask “Who Will This Ad Account Be Used For”.

Select the one that suits your purpose and click on CREATE.

Add People (Business Partners, Employees, Teammates) to Your Business Manager

From your Business Manager Settings, Click on ADD PEOPLE.

You can add specific people to specific pages, in the proper position that you want to assign them.

To add your Business Partners, click on PARTNERS in the left menu from your Business Settings.

Ask your business partner for Business Manager ID, and then add it under Partner Business ID.

Configure Facebook Pixels

Facebook pixel is a code that Facebook creates for you, which you can place on your website.

It provides you with access to information that will allow you to monitor sales, optimize Facebook advertising, create targeted audiences for your advertising, and point out leads.

To set it up,

Click on Business Settings.

You’ll find Pixels under the Data Sources menu.

Enter a name for your pixel. Enter your website so that Facebook can give you the best suggestions on how to establish your pixel, and then press Continue.

Click on the second option “Set-up the Pixel now”, if you wish to straightaway add it to your website. If not, click on the first option to return back to work on the business manager. As your pixel code will be created, you can come back anytime and resume the process.

Configure Payments in Your Business Manager

If you haven’t set up the payment method, then you can’t run ads.

To configure Payment,

Go to the Business Settings and select the payments tab.

You can add payment via debit or credit card, and that can be used for authorizing ad accounts. That’s all, you’re good to go.

Do not forget to Enhance Security of Your Account

To set-up an extra layer of security,

Click on Business Settings.

Head onto the Security Center tab and select Set-up two factor authentication.

Setting it as necessary for everyone offers the highest possible protection.

Whether you are looking to find out potential customers or provide service to the existing ones, whether you want to keep a track of your competitors or search for your brand mentions - you can do everything using the Twitter Advanced Search tool.

As a social media platform, Twitter is full of opportunities to generate leads. You can interact with your followers and turn them into customers very effectively.

To go to the analytics dashboard directly, enter “twitter.com/search-advanced” in the browser. Alternatively, you can do a random search on the Twitter search bar and then click on ‘Advanced Search’, which is at the end of the Search filter box on the left-hand side of the screen.

What is in the advanced search tool?

Twitter’s advanced search tool box contains the following parameters:

Includes ‘all of these words’

Whatever words you enter in this field, Twitter will search for them in combination. For example, if you search for “Coronavirus cases in India”, it will show you tweets that contain all of these words, irrespective of the order.

Includes this exact phrase

When you want to search for words in exact order, such as quotes or complete names, you can do that here. For example, you can search for “Time and tide waits for none”, and you will see the tweets that contain this phrase, with words in the exact order.

Includes any of these words

When you use this field, it separates every word you enter with ‘OR’, and then undertakes the search query. So, when you have a lot of words or synonyms to search for, you can use this.

For instance, you can write the name of a band, its custom hashtag, Twitter handle, etc. to find out the tweets where the brand terms are mentioned.

Includes ‘none of these words’

This parameter is helpful when you want to eliminate certain keywords from the search results. For example, if you see tweets containing reviews for “Samsung Galaxy S10”, but you do not want to see the paid ads, you can write ‘Samsung Galaxy S10 review’ in the ‘all of these words’ box, and ‘Paid ads’ in the ‘none of these words’ field.

Includes these hashtags

Filter the search results on the basis of hashtags that people have used in their tweets. This can be done when you want to follow a particular opinion or trend, say, for instance, #MotivationalMonday or #ThrowbackThursday.

Language

There is an entire list of 42 languages from which you can choose. English, French, Hindi, Spanish, Dutch, etc. - every popular language is included in the options. It is great when you want to find out regional or cultural tweets.

Tweets ‘from these accounts’

This parameter can be used when you want to see tweets made from a particular account. Just add the twitter handle of that account in this field and you’ll get the list of tweets made by that account and also where that account is mentioned. It can be helpful when you want to see tweets made by your competitors together.

Tweets sent in reply ‘to these accounts’

This will show all the tweets made in replies to the tweets of a particular account. For example, say that you want to see what people are replying to the tweets of your competitors. Just mention the Twitter username here and you’ll see the results.

Tweets mentioning these accounts

When you wish to see the tweets where a particular account is mentioned or tagged, you can do that here. Generally, ‘from these accounts’, ‘to these accounts’, and ‘mentioning these accounts’ are all used together for conducting an in-depth competitor analysis.

Replies and links

When you are conducting any search and do not wish to see replies made on the tweets, you can change the settings here. Also, you can choose to see tweets with or without links.

Levels of engagement

This is the field where you can choose to see the tweets on the basis of particular levels of engagement. You can choose the number of minimum likes, minimum replies, and minimum retweets.

Dates

Here, you can set the date range from which you wish to see the tweets. It can be helpful when you want to see the tweets related to any particular event in the past. Also, it can be used to filter out old tweets and focus on the fresh ones.

By using the proper combination of all these parameters of Twitter Advanced Search, you can find a lot of relevant information for your brand. You can find your potential customers, target them, and generate genuine leads.